As the current Creative Lead at Influxer, I design athlete-driven merchandise and campaigns that merge sport, culture, and storytelling. Influxer empowers college athletes to monetize their name, image, and likeness through custom merch and brand partnerships. My work defines the brand’s visual identity and deepens its connection with athletes nationwide.
InfluxerHockey Jersey Collection
The Hockey Jersey Collection featured custom, team-specific designs that modernized classic hockey aesthetics. I owned the project from start to finish; designing the jerseys, executing the social campaign, and managing vendor logistics. Creating a cohesive collection that celebrated athletes and engaged fans ahead of the season.
Influxer Run Club
The Influxer Run Club Collection celebrated our track and cross-country athletes with custom-designed merchandise. I led the design of the merch and executed the social campaign, creating a cohesive collection that highlighted athletes and engaged the community.
Mizzou Football Color Game Collection
The Influxer Run Club Collection celebrated our track and cross-country athletes with custom-designed merchandise. I led the design of the merch and executed the social campaign, creating a cohesive collection that highlighted athletes and engaged the community.
Hall of Fame
At Influxer, I designed the scalable Hall of Fame Collection used to create exclusive, limited-edition merch for over 100 athletes. Each drop celebrates standout athletes with custom designs that honor their legacy and connect fans to their journey beyond the game.
