As the former Creative Lead at Influxer, I design athlete-driven merchandise and campaigns that merge sport, culture, and storytelling. Influxer empowers college athletes to monetize their name, image, and likeness through custom merch and brand partnerships. My work defines the brand’s visual identity and deepens its connection with athletes nationwide.
InfluxerSocial Media and Digital Brand Presence
I oversaw Influxer’s social media creative and visual strategy, shaping how the brand shows up across digital platforms. This includes campaign graphics, content systems, and storytelling frameworks that highlight athletes, launches, and partnerships while maintaining a cohesive brand voice. My focus is on clarity, consistency, and engagement across fast moving content environments.
The Post-Season Digital Collection
Featuring signed athletes from all of our Influxer schools in the post season for Volleyball and Men’s Soccer.
Football Post-Season Digital Collection
Featuring signed athletes from all of our Influxer schools in Bowl Games or Playoff Games for CFB.
Athlete-Specific Graphic Work
My work at Influxer includes working hand-in-hand with athlete content creators to help bolster their online brand presence and help them reach their full NIL earning potential. A lot of creative effort went into getting their names and faces in front of the NIL world.
Merchandise and Campaign Design
I lead the creative direction and execution of athlete driven merchandise and campaign launches, from concept through production. This includes apparel graphics, limited drops, and visual systems that translate athlete identity into commercially successful and culturally relevant products. My work balances brand consistency with athlete individuality while supporting revenue growth and partner storytelling.
Specialized Merch Drops
I carefully strategized and marketed each new piece of merchandise that hit athlete storefront’s.
Hockey Jersey Collection
The Hockey Jersey Collection featured custom, team-specific designs that modernized classic hockey aesthetics. I owned the project from start to finish; designing the jerseys, executing the social campaign, and managing vendor logistics. Creating a cohesive collection that celebrated athletes and engaged fans ahead of the season.
Influxer Run Club
The Influxer Run Club Collection celebrated our track and cross-country athletes with custom-designed merchandise. I led the design of the merch and executed the social campaign, creating a cohesive collection that highlighted athletes and engaged the community.
Mizzou Football Color Game Collection
The Influxer Run Club Collection celebrated our track and cross-country athletes with custom-designed merchandise. I led the design of the merch and executed the social campaign, creating a cohesive collection that highlighted athletes and engaged the community.
Hall of Fame
At Influxer, I designed the scalable Hall of Fame Collection used to create exclusive, limited-edition merch for over 100 athletes. Each drop celebrates standout athletes with custom designs that honor their legacy and connect fans to their journey beyond the game.
