As the former Creative Lead at Influxer, I design athlete-driven merchandise and campaigns that merge sport, culture, and storytelling. Influxer empowers college athletes to monetize their name, image, and likeness through custom merch and brand partnerships. My work defines the brand’s visual identity and deepens its connection with athletes nationwide.
Influxer
Athlete-Specific Graphic Work
My work at Influxer includes working hand-in-hand with athlete content creators to help bolster their online brand presence and help them reach their full NIL earning potential. A lot of creative effort went into getting their names and faces in front of the NIL world.
Specialized Merch Drops
I carefully strategized and marketed each new piece of merchandise that hit athlete storefront’s.
Hockey Jersey Collection
The Hockey Jersey Collection featured custom, team-specific designs that modernized classic hockey aesthetics. I owned the project from start to finish; designing the jerseys, executing the social campaign, and managing vendor logistics. Creating a cohesive collection that celebrated athletes and engaged fans ahead of the season.
Influxer Run Club
The Influxer Run Club Collection celebrated our track and cross-country athletes with custom-designed merchandise. I led the design of the merch and executed the social campaign, creating a cohesive collection that highlighted athletes and engaged the community.
Mizzou Football Color Game Collection
The Influxer Run Club Collection celebrated our track and cross-country athletes with custom-designed merchandise. I led the design of the merch and executed the social campaign, creating a cohesive collection that highlighted athletes and engaged the community.
